Solignum conferred Superbrand status
JARDINE Distribution, Inc.’s (JDI) Solignum Wood Preservative has been given the “Superbrand” distinction by Superbrands, an international, independent authority and arbiter on branding.
“Superbrand has become a key annual barometer on the performance of brands across a wide variety of sectors in the country and we are happy to have been given the distinction in our category,” said Peachy Tiu, product manager of Jardine Distribution.
Solignum, which has been in the market for 50 years, is used against the attack of termites, wood borers (bukbok), and fungi (amag) for more than 50 years.
”Solignum’s dominant position in the market is brought about by many years of continuing partnership between two companies that believe in building brands. These are Osmose / Protim who ensures the consistent quality of their product and Jardine Distribution, Inc., a marketing organization engaged in both construction and agricultural products,” said Edwin Hernandez, President and General Manager of JDI.
SUPERBRAND AWARD–Ian McConnell (3rd from left), CEO of Solignum Wood Preservative maker Osmose Protim, receives the Superbrand Award from Karl McLean, Superbrands International Chairman. Joining them are (from left) Peachy Tiu, Solignum product manager, Edwin Hernandez, president and general manager of Jardine Distribution, Inc. Solignum’s marketing and distribution partner in the Philippines, Meng Reolada, Osmose Protim trade development manager, and Malcolm Farmer, Osmose Protim regional manager.
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