Dagupan bangus ‘karaage’ latest product to hit global market
WITH PUSH FROM PANGASINAN GOV’T MSME PROGRAM
MORE micro, small and medium enterprises (MSMEs) in Pangasinan are breaking through the international market through their participation in national trade fairs such as the recent International Food Exhibition (IFEX) Philippines, with help from the provincial government.
Among the success stories is the bangus karaage product developed by husband-and-wife duo Niel and Evelyn Chu of Napoleon’s Food Corporation.
Described as their “pandemic baby,” the dish showcases a fusion of Filipino and Japanese culinary traditions. It features Dagupan milkfish (bangus), known as the tastiest of its kind, prepared using the Japanese karaage technique – marinated, coated in flour and starch, and deep-fried until golden brown and crispy.
In 2023, the provincial government, under the leadership of Gov. Ramon Guico III and through the Provincial Economic Development and Investment Promotion Office (PEDIPO), partnered with Dr. Arlyn Grace Guico, the governor’s mother and founding president of Project Abound. This partnership enabled several export-quality, locally manufactured products from Pangasinan to take part in the FAME Trade Exhibition.
To strengthen initiatives, the governor sought support from the provincial board for the institutionalization of MSME participation in major trade expos.
Beyond boosting farmer productivity and improving market access, Governor Guico emphasized his administration’s strong commitment to supporting MSMEs.
“Pangasinan’s excellence is evident in our continued support for MSMEs, farmers, and fisherfolk,” Guico said in his inaugural address for his second term on June 30, 2025. (PIMRO)
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