FOURTH District Rep. Christopher de Venecia trumpeted the creative economy’s 8.7% growth in 2024, up to P1.94 trillion last year from P1.78 trillion in 2023 as reported by the Philippine Statistics Authority (PSA).

De Venecia, principal author of R.A. 11904 which mandates the promotion and development of the country’s creative industries, noted that the creative economy accounted for 7.3% of the country’s gross domestic product based on preliminary data released by PSA.

“Still, we bounced back from the previous year. So, it’s still very much a win. We need to sustain this momentum,” he said.

The creative economy consists of a broad range of industries in the Philippines such as audio and audiovisual media; digital interactive goods and services; advertising; research and development; other artistic service activities; symbols and images and other related activities; media publishing and printing, music arts; entertainment; visual arts; traditional cultural expression; and art galleries, museums, ballrooms conventions and trade shows.

RA 11904, which came into effect in February 2023, seeks to protect and strengthen the rights and capacities of creative firms, artists, artisans, creators, workers, indigenous cultural communities, content providers, and other stakeholders in the creative industries.

Based on PSA data, employment in the creative economy went up by 3.9% to 7.51 million in 2024 from 7.23 million the previous year. Employment in creative industries account for 15.4% of the country’s total. (Leonardo Micua)

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