FOR SALES PROMOTION ACTIVITIES
THE Department of Trade and Industry (DTI) in Pangasinan reminded business establishments in the province conducting sales promotions to secure permits from the agency to avoid being questioned by the buying public.
Natalia Dalaten, OIC-provincial director of DTI-Pangasinan, said business establishments should secure their DTI permit at least 30 days before the start of the sales promo campaigns as required by Republic Act (RA) 7394 or the Consumer Act of the Philippines.
“Sales promotion activities such as the conduct of raffle draws, offering price discounts, premiums, rewards, games and contests, and other similar competitions are required to have a sales promo permit while those promos like fund raising and in-store promotion or those sponsored by government are exempted from permit requirement,” Dalaten said.
She said the application for a permit to conduct sales promotion campaign from either DTI or the Department of Health for food, drugs, cosmetics and hazardous substances is essential to protect the welfare of the consumers against misleading and fraudulent advertisement.
Failure to register a sales promotion with the Department is punishable by law as provided for in RA 7394.
Article 123 of RA 7394 provides for the penalty of at least Php500.00 up to Php5,000.00 or an imprisonment of not less than one month but not more than six months or both upon discretion of the court. (PIA/AMB)
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