URDANETA CITY– Pilmico, the food subsidiary of Aboitiz Equity Ventures, held an Agri and Livelihood Expo at the Urdaneta City Cultural and Sports Center in this city last Saturday, May 18 to promote sustainable livelihood through backyard farming.
Victoria Altiche, corporate communications associate of Pilmico Foods Corporation, said the expo aimed to provide a venue for local farmers and aspiring agri-entrepreneurs to learn about how backyard farming can be a sustainable and viable source of income.
To support this, Pilmico conducted free seminars on animal husbandry and nutrition, and held basic and advanced baking demos during the expo.
Local businesses were also invited to showcase their products and to connect target attendees with potential customers and partners within the area.
“In partnership with the Department of Trade and Industry, the expo gave way for better communication of business requirements as well as tips on how the attendees can jumpstart their agribusiness,” Altiche said.
In a statement, Jefferson Abian, Pilmico assistant vice president, said “With an entrepreneurial mindset and the right skills in farming, businesses can thrive for generations.”
“The expo is our way of giving back to the community, a tangible expression of our promise to empower the backyard sector, and ultimately, the agriculture industry as a whole,” he added.
Attendees were also treated to a special cooking demonstration by celebrity chef, Chef Boy Logro where the different flavors of the Philippines were showcased using pork, chicken and eggs.
The company hoped the expo inspired future agri-entrepreneurs by sharing its extensive industry knowledge, business solutions and expert advice. (PIA Pangasinan)
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