Isuzu maintains truck sales dominance for 19th year

ISUZU truck owners in Pangasinan will be happy to know that they made the right choice because records show that it is the preferred brand in the country.

In the recently released joint yearend sales report of the Truck Manufacturers’ Association (TMA) and the Chamber of Automotive Manufacturers of the Philippines (CAMPI) for 2018, Isuzu again emerged as the top-selling brand in the light duty truck (Category 3) segment, with total unit sales of 3,965 from January to December 2018, capturing 55.5% of the market share in that category.

Isuzu also increased its market share in that category compared to 2017 sales figures, when it had a 53.7% share of the market, making Isuzu Philippines Corporation (IPC) continue its market dominance in the light duty truck category for 20 consecutive years, dating back to 1999.

 Isuzu also topped the overall Category 3, 4 (medium duty and buses) and 5 (heavy duty trucks) segments in the TMA-CAMPI yearend 2018 sales report, extending its dominant streak to 19 consecutive years.

IPC President Hajime Koso attributed the brand’s continued success to Isuzu’s global reputation as a world-class truckmaker, the adaptability and versatility of its trucks, and the full aftersales service of an extensive nationwide dealership network.

“For decades now, Isuzu has been known globally for its durable and dependable trucks that can withstand any challenges in transport operations. And with our collaboration with local body builders, our trucks have also been creatively engineered and designed to be suitable for whatever purposes our customers demand. Equally important is the aftersales support we provide to our clients along with every purchase. This is the Isuzu Advantage,” Koso said.

The Isuzu Advantage is the sum of IPC’s different customer support programs bolstering its world-class lineup of vehicles. The first advantage is IPC’s roster of durable, reliable, fuel-efficient vehicles. The second is its nationwide dealer network that now counts over 42 outlets complete with servicing facilities. The third is the reliable and prompt nationwide parts availability. Finally, IPC’s team of expert service technicians and field support personnel are on call to provide technical assistance whenever and wherever needed.

Last December 6, Team Pilipinas was hailed Grand Champions at the Isuzu I-1 Grand Prix World Technical Competition at the Isuzu Monozukuri Service Training Center in Fujisawa, Japan.

To know more about Isuzu’s roster of light, medium, and heavy-duty trucks, log on to

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