SM launches SM Bears of Joy

SHARE a Merry SM Christmas this year to children in need!

The SM Bears of Joy, an annual charity project of SM Cares, SM Supermalls, and Toy Kingdom, enables shoppers to share a toy with less fortunate children.

For only P200.00, a donor-shopper is entitled to a pair of toy bears. The shopper can keep one while the other is donated and will bear donor-shopper’s name. SM lists names of donor-shoppers on the donor wall inside the mall to acknowledge their donation.

All collected toy bears will be donated to SM Prime’s chosen beneficiaries, in the communities where malls operate. The beneficiaries include public orphanages, child community centers or related non-government organizations.

Booths are located at the Mall Atrium of SM City Rosales and Ground Level of SM City Urdaneta Central.

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