SUZUKI car dealers and owners in Pangasinan have every reason to be proud of their units.
Suzuki Philippines (SPH) received back-to-back recognitions from renowned award-giving bodies as it ended 2017 remarkably, posting 34 percent year-on-year (YOY) growth, expanding in key cities across the country.
Seven of the company’s popular vehicles won accolades in the annual DOE Fuel Economy Run, 2017–2018 Auto Focus People’s Choice Awards (AFMCA), Car Awards Group, Inc.’s Car of the Year (COTY) awards and the 12th C! Magazine Awards.
The Celerio bagged the Best Value-for-Money award in last year’s Auto Focus People’s Choice Awards (AFMCA). The AFMCA recognizes efforts of the automobile industry to provide best on-board features, style, performance and overall value.
The Suzuki Vitara GLX won 2017 CAGI Car of the Year award under the Subcompact Crossover Category while Ciaz was named Best Personal Commuter in the 12th C! Magazine awards for its fuel efficiency, roomy interiors and enhanced driving experience.
In the 13th DOE Fuel Economy Run organized by the Department of Energy (DOE) and Petron Corporation, Suzuki Philippines’ entries—Alto 800 M/T and Swift M/T placed fourth and sixth, respectively, in the gasoline category with fuel economy ratings of 24.81km/L and 23.27km/L.
The all-new Vitara was the second subcompact SUV to enter the top 15 gasoline-powered vehicles with a 20.57km/L fuel economy rating. In the diesel category, the Super Carry performed well among the pickups and placed second with a fuel economy rating of 19.19km/L.
The popular life utility vehicle (LUV) Ertiga was SPH’s chart-topping vehicle last year, contributing the biggest to sales with a 34 percent share. All-time favorite hatchbacks Celerio and Swift followed, contributing 15 percent and 13 percent, respectively.
Continued expansion initiatives led to opening of 11 dealerships last year, making it 66 dealership outlets across the country.
Before closing the year, Suzuki successfully launched the new Vitara that incorporates modern elements with strong personalization features to make city driving even more enjoyable for Filipino drivers, specifically millennials.
SPH General Manager for Automobile Shuzo Hoshikura said “It has been a great year for Suzuki Philippines. We saw our efforts of bringing the Suzuki Way of Life closer to more Filipinos bear more fruits. As we move forward to another year, we shall bring with us the successes we achieved and the lessons we learned from last year, and use them to continue doing better, bringing more innovative vehicles to the Philippines.”
Cecil Capacete, SPH Assistant General Manager, added: “We are confident of reaching more milestones and delivering more innovative vehicles to the market.”
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