Nescafe partners with farmers

By July 30, 2007Business, News

Coffee is a world-traded commodity, second only to oil in value.

The Philippines’ current demand is at 56,000 metric tons and growing at a minimum of 2% annually. It is expected to go up to 27,000 metric tons this year, a 4,000-metric ton increased from last crop year.

For over 40 years, Nescafe has supported Filipino coffee farmers through various programs that helped them improve their yield and increase their income.

The company believes that helping improve their coffee farming methods and boosting their profits will result in an increase and better supply of coffee in the country.

Joel Lumagbas, head of the agricultural services division of Nestle Philippines, in a statement to local media said harvesting and processing have improved generally with many farmers delivering grade 1 to grade 2 beans.

“It’s not difficult for our farmers to double their yield,” Lumagbas professes. “All they have to do is put the right amount of fertilizer to their coffee trees and maintain them properly.”

Nescafe currently sources its coffee from around 100,000 Filipino farmers for years.

The company also deals with about 300,000 other people in the country who are involved in the planting, harvesting, or processing and trading of coffee and provides financial support to the National Coffee Development Board (NCDB) in assistance to its Organic Fertilizer Program.

The intention is to raise awareness of locally grown Philippine Coffee.

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