Cojuangco inspires marketing educators


FORMER Pangasinan Fifth District Rep. Mark O. Cojuangco was warmly received by hundreds of students and faculty members from various colleges and universities as their guest of honor and speaker during the Association of Marketing Educators of the Philippines, Inc. Pangasinan Chapter’s Faculty and Students’ Seminar held in Sison Auditorium, Lingayen, Pangasinan on July 16, 2014.

The event had the theme Marketing: It’s hip, It’s Cool, It’s Now.

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Cojuangco whose family is known for its business acumen said Pangasinan is a known agricultural province for its commodities, including its fishery resources.

He said that instead of just being an agricultural raw material producer, he urged Pangasinenses to explore secondary agricultural products that can add value to trade in the province and bring in more opportunities to Pangasinan.

He gave his audience some tips that would help anyone to succeed in whatever business one chooses to enter into.

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 “First and foremost, to be a successful businessperson one must think of his own competitiveness. To be competitive, we need to benchmark ourselves,” Cojuangco said.

“Let’s measure ourselves and try to compare it with our competitors,” he added.

Cojuangco said to succeed, one must be at par or even surpass his or her competitor.

“The process of benchmarking is so important in attaining a reference point so that we know what direction to take, what decisions to make in our business,” he said.

To do so, he said one needs to find a correct measure like how long does it take to answer a phone call, how long does a customer have to wait to be attended to, how much does a specific business activity cost compared to the cost the competitor has to have.

Meanwhile, Cojuangco also stressed that there are still a lot of untapped tourism potentials in Pangasinan which could open new windows for business growth.

He said the creation of a friendly business environment must also be taken care of by the government that includes the length of securing business permits, provision of necessary facilities like water and electricity, communications, among others.

“I see boundless opportunities for the province. We are only limited by our imagination,” he added.

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